Lemonade Renter’s Insurance

INSURANCE DROP


Lemonade makes getting renters insurance faster than it takes you to build a collection. Lemonade can protect the years of shoes and more that you keep in your unpredictable rented apartment.


INSIGHT
Collectors spend months, years, even decades building their collection, which takes longer then signing up for renters insurance with Lemonade.

Many collectors don’t realize the value of their collection.

CONCEPT
Lemonade’s Insurace Drop 
LEMONADE TARGETS SNEAKER HEADS WAITING IN LINE FOR SHOE DROPS
Lemonade sent out team members to photograph people waiting in lines at shoe drops around the city and kept them company in line while they waited. 






© Chloe Leung
Say hi at ccwleung@gmail.com :)
2023