Insomnia Cookies
THROWBACK TO ‘03
Insomnia cookies is the perfect sweet snack for college students.
THROWBACK TO ‘03
Insomnia cookies is the perfect sweet snack for college students.
INSIGHT
Insomnia cookies and current college students were born around the same time - 2003.
CONCEPT
Throwing it back to 2003 and celebrating with college students born the same year as Insomnia Cookies
AUDIENCE
Commuters who work in Manhattan and live in Williamsburg, Brooklyn.
Partnered with
Kenneth Gonzalez
Insomnia cookies and current college students were born around the same time - 2003.
CONCEPT
Throwing it back to 2003 and celebrating with college students born the same year as Insomnia Cookies
AUDIENCE
Commuters who work in Manhattan and live in Williamsburg, Brooklyn.
Partnered with
Kenneth Gonzalez
COMFORT OF NOSTALGIA AND WARM COOKIES
We wanted the design to have a nostalgic feel, while considering the prime time for a cookie is in the middle of the night.
OOH SUBWAY
Loacted on west 4th station near NYU, advertisting their limited edition cookie pack for college students also born in 2003.
Loacted on west 4th station near NYU, advertisting their limited edition cookie pack for college students also born in 2003.
TIK TOK/ REELS
Since most college student are on tik tok and instagram Insomnia cookies will reach them there by speaking their language and playing along with their trends.
Since most college student are on tik tok and instagram Insomnia cookies will reach them there by speaking their language and playing along with their trends.
PARTY INVITE
To reach college students around NYC Insomnia cookies is going to college campus and pin up flyers for their slumber party celebration
To reach college students around NYC Insomnia cookies is going to college campus and pin up flyers for their slumber party celebration
