Duolingo
FLASHCARGO
Learning a language is a commitment and requires daily motivation to practice. But over time the motivations goes away and people start to forget, or life events get in the way causing people to loose the habit.
FLASHCARGO
Learning a language is a commitment and requires daily motivation to practice. But over time the motivations goes away and people start to forget, or life events get in the way causing people to loose the habit.
CHALLANGE
How can we get Duolingo users to do their daily language lessons and get back into the habit?
INSIGHT
Most people claim they are to busy and don’t have enough time in the day to sit down and practice learning a new language.
CONCEPT
We are going to use the time you have and don’t think about in a more productive way.
How can we get Duolingo users to do their daily language lessons and get back into the habit?
INSIGHT
Most people claim they are to busy and don’t have enough time in the day to sit down and practice learning a new language.
CONCEPT
We are going to use the time you have and don’t think about in a more productive way.
OOH SUBWAY
Duolingo places flashcards throughout your commute by making them part of your subway experience.
Duolingo places flashcards throughout your commute by making them part of your subway experience.
SOCIAL
Duolingo made new profiles for each Duolingo language. People can still get the satisfaction of scrolling through Instagram while flipping through a set of flashcards.
Duolingo made new profiles for each Duolingo language. People can still get the satisfaction of scrolling through Instagram while flipping through a set of flashcards.
DUOLINGO X SPOTIFY
This collaboration also works with small cover artist to record popular English songs in other languages. Still enjoy your favorite songs while doing your language lessons with the flashcard feature.
This collaboration also works with small cover artist to record popular English songs in other languages. Still enjoy your favorite songs while doing your language lessons with the flashcard feature.
