Ben & Jerry’s

STAR OF MOVIE SNACKS


Ben & Jerry's is known for their delicious ice cream, but what many people don't know is now they also make just the cookie dough chunks.


INSIGHT
Although many people think ice cream is the perfect movie snack you have to rush to finish it before it melts.

CONCEPT
The star of movie snacks; B&J take their chunks to the movies with the limited edition Movie Remix




MOVIE REMIX EXPERIENCE
Ben & Jerrys makes the ultimate movie snack with movie remixes available for preorder so you won’t miss the beginning of the movie waiting in the concessions line. 





MORE ADVERTISING
Ben & Jerry’s advertises on different platforms to spread the word that B&J cookie dough chuncks, a.k.a. the best movie snack, are now in theaters. 

© Chloe Leung
Say hi at ccwleung@gmail.com :)
2023