Airbnb
IMAGINATION CATEGORY
Airbnb wants to share the new search feature available to help users discover unique and unexpected listings.
IMAGINATION CATEGORY
Airbnb wants to share the new search feature available to help users discover unique and unexpected listings.
INSIGHT
Children have the greatest imaginations creating exciting new places in their minds.
CONCEPT
Explore your child's imagination with airbnb's unexprcted listings
Children have the greatest imaginations creating exciting new places in their minds.
CONCEPT
Explore your child's imagination with airbnb's unexprcted listings
![](https://freight.cargo.site/t/original/i/c24ea4bc707182be8a76fd58d5addf96adb9d6c91b99685593345cadb5d6476d/Airbnb.png)
THE AUDIENCE
Changing Airbnb’s typical audience to capture the attention of kids with child-like illustrations and speaking to their parents to book vacations through Airbnb. Ads are placed where kids can see them along their commute.
![](https://freight.cargo.site/t/original/i/bc510ec97616f77fc628c7e656619b8a275f5a34315327bbd7ff06dd5e058d6a/00B_Airbnb_OOH_1.png)
![](https://freight.cargo.site/t/original/i/84a7c4f1ffdff52fc6ebb67ba2de1def00dcfd56e50f4144cbfdb5d9e8c19f92/00B_Airbnb_OOH_2_mockup.png)
![](https://freight.cargo.site/t/original/i/65798260025b206c0b0805522fc5c0f78e977e47362a10a1c372b6242619a689/002_Airbnb_OOH_3_mockup.jpg)